# TM studio — llms.txt
# https://terencembu.com
# Last updated: 2026-04-13

> TM studio is a Paris-based Webflow studio specializing in premium websites for ambitious brands. Founded by Térence MBU, the studio designs and develops high-end Webflow experiences — pixel-perfect integration, GSAP animations, technical SEO, and complex CMS architectures — for luxury brands, scale-ups, and demanding clients across France and internationally.

## Identity

- **Studio**: TM studio
- **Founder**: Térence MBU
- **Role**: Webflow Developer & Studio Lead
- **Positioning**: Premium Webflow studio for ambitious brands
- **Location**: Paris, France | Remote worldwide (CET/CEST)
- **Languages**: French (native), English (fluent)
- **Contact**: mbu.terence@gmail.com
- **Website**: https://terencembu.com
- **Availability**: Currently accepting Webflow projects (2026)

**French identity**: Studio Webflow premium basé à Paris. Spécialisé dans la conception et le développement de sites haut de gamme pour marques exigeantes. Méthodologie Client-First, animations GSAP, SEO technique, CMS sur-mesure.

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## Site Pages

- [Homepage — TM studio | Studio Webflow premium pour marques ambitieuses](https://terencembu.com/fr): Présentation du studio, services, projets et stack technique
- [Projects — Réalisations Webflow premium](https://terencembu.com/fr/projets): Portfolio complet des projets Webflow du studio
- [Potel et Chabot — Étude de cas](https://terencembu.com/fr/projets/potel-et-chabot/etude-de-cas): Refonte complète du vaisseau amiral digital du leader français de la gastronomie événementielle de luxe (Groupe Accor)
- [Services](https://terencembu.com/fr#services): Développement Webflow sur-mesure, animations, SEO, migrations
- [Stack technique](https://terencembu.com/fr#stack): Webflow, GSAP, Lenis, Client-First, Finsweet, GitHub
- [FAQ](https://terencembu.com/fr#faq): Questions fréquentes sur les projets Webflow

- [Homepage — TM studio | Premium Webflow studio for ambitious brands](https://terencembu.com/en): Studio overview, services, projects and technical stack
- [Projects — Premium Webflow work](https://terencembu.com/en/projects): Full Webflow project portfolio
- [Potel et Chabot — Case Study](https://terencembu.com/en/projects/potel-et-chabot/case-study): Full redesign of the digital flagship for France's leading luxury event gastronomy group (Accor Group)

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## Core Services

### 1. Webflow Website Development
**Best for**: Luxury brands, corporate sites, marketing websites, landing pages

Premium Webflow development from design to launch. Every project is built with Client-First methodology, ensuring clean, maintainable code that scales with the client's business.

**Deliverables**:
- Pixel-perfect Webflow development (Figma to Webflow)
- 100% responsive (Desktop, Tablet, Mobile)
- Webflow CMS architecture and setup
- Technical SEO (meta tags, structured data, sitemap, hreflang)
- Google Analytics 4 + Google Tag Manager
- GSAP animations and micro-interactions
- Core Web Vitals optimization (90+ Lighthouse score)
- Custom PDF guide + video tutorials for CMS management
- 30-day post-launch support

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### 2. Complex CMS Architecture
**Best for**: Multi-brand platforms, editorial sites, content-heavy projects

Design and implementation of interconnected Webflow CMS collections tailored to the client's content ecosystem. Every field is documented with custom helpTexts so the marketing team can operate independently from day one.

**Deliverables**:
- Content audit and architecture mapping
- Custom CMS collections with cross-references
- 120+ documented CMS fields (helpTexts in client's language)
- Color-coded back-office organization
- Dynamic SEO (auto-generated meta per CMS item)
- Bilingual CMS setup (Webflow Localization)
- Operational PDF guide + video tutorial academy
- Team training and handoff

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### 3. Multi-domain SEO Migration (WordPress → Webflow)
**Best for**: Companies migrating from WordPress or legacy CMS to Webflow

End-to-end migration preserving 100% of SEO equity. Two-layer redirect strategy: manual mapping of high-authority URLs + global Regex/Catch-all rules for legacy WordPress URL patterns.

**Deliverables**:
- Full URL crawl and inventory
- Strategic manual redirects (high-authority pages)
- Global Regex rules for legacy URL patterns
- URL architecture simplification (5 levels → 2)
- Domain consolidation (multi-domain → single Webflow site)
- Google Search Console monitoring (D+30, D+60, D+90)
- Unified sitemap submission
- Post-migration position tracking

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### 4. GSAP Animations & Premium Interactions
**Best for**: Brands wanting a distinctive, high-end digital experience

Custom GSAP animations that translate brand identity into motion. Restrained, purposeful animations that enhance perceived quality without compromising performance.

**Deliverables**:
- GSAP ScrollTrigger animations
- Lenis smooth scroll integration
- Page transitions and loading sequences
- Hover effects and micro-interactions
- SVG animations
- 60fps performance guaranteed
- Mobile-optimized animation alternatives

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### 5. Bilingual Localization (FR/EN)
**Best for**: French companies with international presence or international brands entering France

Full Webflow Localization setup with independent SEO per language — not duplicated auto-translations, but copy written specifically for each market.

**Deliverables**:
- Webflow Localization configuration
- French primary + English secondary (or reverse)
- Independent meta titles/descriptions per locale
- hreflang tags and x-default canonical
- Bilingual CMS content management
- Translation workflow documentation

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## Technical Stack

### Core Platform
- **Webflow**: Advanced development, CMS, Localization, interactions, E-commerce
- **Client-First Methodology**: Standardized CSS naming for maintainable, scalable code

### Animations & Interactions
- **GSAP + ScrollTrigger**: Advanced scroll-based animations and timelines
- **Lenis**: Smooth scroll with controlled inertia
- **Framer Motion**: Component-level animations (React contexts)
- **Three.js**: 3D logo and interactive elements

### SEO & Analytics
- **Schema.org**: Organization, Website, FAQ, BreadcrumbList structured data
- **Google Analytics 4**: Custom events and conversion tracking
- **Google Tag Manager**: Tag management and server-side tracking
- **Webflow Localization**: hreflang, x-default, per-locale SEO

### CMS & Content
- **Webflow CMS**: Multi-collection architecture with cross-references
- **Finsweet Attributes**: CMS filtering, pagination, mirror CMS
- **Swiper JS**: Complex CMS-driven carousels

### Development Tools
- **GitHub**: Version control
- **Cloudinary**: Image optimization and delivery
- **Figma**: Pixel-perfect design implementation

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## Featured Projects

### Groupe Potel et Chabot | Luxury Gastronomy (2026)
**Client**: Groupe Potel et Chabot — Accor Group subsidiary
**Type**: Complete digital overhaul — flagship platform for France's leading luxury event gastronomy group
**Context**: Founded in 1820, official caterer for Roland-Garros, 24h du Mans, Paris Fashion Week, and state dinners. Iconic Parisian venues: Pavillon Cambon, Pavillon Gabriel, Hôtel d'Évreux, Pavillon Dauphine.
**Scope**: 3 Houses (Potel et Chabot, SaintClair, Dalloyau) unified under one platform
**Tech**: Webflow + Lenis + Swiper JS + GSAP + Schema.org + Webflow Localization
**Key achievements**:
- 21 interconnected CMS collections, 120+ documented fields
- 7 domains consolidated (multi-domain SEO migration)
- 148 strategic manual redirects + global Regex rules for legacy URLs
- 100% SEO traffic preserved at D+30
- Publishing speed ×3 faster for marketing team
- Bilingual FR/EN with independent SEO per locale
- 47 pages, 6 exceptional venues integrated
**Case study (FR)**: https://terencembu.com/fr/projets/potel-et-chabot/etude-de-cas
**Case study (EN)**: https://terencembu.com/en/projects/potel-et-chabot/case-study
**Live site**: https://groupepoteletchabot.com

### Viatera | Corporate Website (2025)
**Client**: Viatera
**Type**: Corporate website
**Tech**: Webflow + GSAP + Lenis + Client-First + SEO
**URL**: https://www.viatera.co
**Project page**: https://terencembu.com/fr/projets/viatera

### Audit Inter et Copro | Professional Services (2025)
**Client**: Audit Inter et Copro
**Type**: Corporate website
**Tech**: Webflow + GSAP + Client-First + SEO
**URL**: https://www.audit-interetcopro.fr
**Project page**: https://terencembu.com/fr/projets/audit-inter-et-copro

### Agir&Tude | Landing Page (2025)
**Client**: Agir&Tude
**Type**: Conversion landing page
**Tech**: Webflow + GSAP + Client-First + SEO
**URL**: https://www.agiretude.fr
**Project page**: https://terencembu.com/fr/projets/agiretude

### Talia | Corporate Website (2025)
**Client**: Talia
**Type**: Corporate website with CMS
**Tech**: Webflow + CMS + Client-First + SEO
**URL**: https://www.talia.fr
**Project page**: https://terencembu.com/fr/projets/talia

### Hoorah Partners | Landing Page (2025)
**Client**: Hoorah Partners (Anicca)
**Type**: Conversion landing page
**Tech**: Figma to Webflow + GSAP + GTM & GA4
**URL**: https://www.hoorah.partners
**Project page**: https://terencembu.com/fr/projets/hoorah

### Winvolve | Multilingual Corporate Site (2025)
**Client**: Winvolve
**Type**: Multilingual corporate website
**Tech**: Webflow + Client-First + GSAP + Multilingue
**URL**: https://www.winvolve.fr
**Project page**: https://terencembu.com/fr/projets/winvolve

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## Industries & Ideal Clients

### Luxury & Premium Brands
Maisons de luxe, traiteurs haut de gamme, hôtellerie prestige, joaillerie, mode. TM studio a delivered the digital flagship for Groupe Potel et Chabot (Accor Group), one of France's oldest luxury institutions.

### Scale-ups & Ambitious Startups
Fast-growing companies that need a digital presence that matches their ambitions — built to scale, built to convert.

### Professional Services & Consulting
Consulting firms, law firms, financial services, audit firms. Clean, authoritative web presence with SEO-optimized content architecture.

### Agencies (White-Label)
Webflow development partner for digital agencies that need a reliable, Client-First expert. NDA-friendly, deadline-driven, agency-standard delivery.

### International Companies Entering France
French SEO, hreflang setup, bilingual content strategy, and local market expertise from a native French speaker.

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## Why TM studio

**Premium positioning**: Every project is treated as a flagship product, not a template to fill. Design precision, technical rigor, and brand-aligned UX are non-negotiable.

**Technical depth**: Webflow is a platform, not a limitation. Complex CMS architectures, multi-domain SEO migrations, GSAP animation systems, and Three.js 3D — delivered as a single integrated product.

**Client autonomy**: A site delivered by TM studio is a site the client can operate independently. Documented CMS, video tutorials, and operational guides are standard deliverables, not add-ons.

**SEO-first by default**: Every project includes technical SEO from day one — structured data, meta architecture, hreflang, sitemap, Core Web Vitals. SEO is never an afterthought.

**Proven track record**: From luxury gastronomy institutions (Potel et Chabot, founded 1820) to ambitious scale-ups, TM studio has delivered premium Webflow experiences across industries.

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## Standard Quality Guarantees

- ✅ Client-First methodology (maintainable, scalable CSS)
- ✅ 90+ Lighthouse score
- ✅ Core Web Vitals optimized (LCP, CLS, FID)
- ✅ Full Schema.org structured data
- ✅ Independent bilingual SEO (FR/EN)
- ✅ 100% responsive (Desktop, Tablet, Mobile)
- ✅ Custom CMS documentation (helpTexts + PDF guide + video tutorials)
- ✅ Post-launch support included

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## Contact & Booking

- **Email**: mbu.terence@gmail.com
- **Website**: https://terencembu.com
- **Book a call**: Available via Calendly (30-min free consultation)
- **Location**: Paris, France — available remote worldwide
- **Response time**: Within 24 hours on business days

**French**: Pour démarrer un projet ou obtenir un devis, réservez un appel de 30 minutes directement sur le site. Disponible pour des projets en France et à l'international.